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Tuesday, July 15, 2025 | Classes confirmed as of April 21, 2025.
IN CHAOS.... WHAT SMART RETAILERS AND BRANDS ARE DOING TO KEEP BEAUTY SHOPPERS CLOSE – AND INSPIRE THEM – DURING THESE TIMES OF ECONOMIC UPHEAVAL
HOW AMERICA SHOPS
®1:00PM – 2:00PM | $90
Sunt, Wendy Liebmann, CEO & Chief Shopper, will share WSL Strategic Retail’s latest research that reveals: 1. How consumers are thinking about and shopping for Beauty in these chaotic times. 2. Categories and retailers that are winning – and not. 3. How this is different after four years of the Covid pandemic. 4. The role technology plays now. 5. What smart retailers and brands are doing to inspire Beauty shoppers.
After which she will facilitate a panel discussion with leading retailers to understand how they are delivering value to keep their beauty customers engaged and inspired. A clue: It’s not about low prices.
MODERATOR: Wendy Liebmann | CEO & Chief Shopper, WSL Strategic Retail
GOOGLE & SPATE: WHERE IS BEAUTY GOING NEXT?
2:30PM – 3:30PM | $90
In 2025, search is culture — and beauty is leading the charge.
Google and Spate have teamed up to uncover the latest real-time beauty trends, analyzing over 20 billion signals across Google Search, TikTok, and YouTube.
This data-driven presentation will decode what’s actually capturing attention — from rising aesthetics and shifting routines to how emerging audiences like Gen Alpha are engaging with beauty.
Expect a clear, compelling look at the trends redefining the landscape, and walk away with actionable insights on how to evolve your brand’s voice, product strategy, and digital storytelling to meet the moment.
Addison Cain | Senior Insights & Marketing Lead, SPATE Lamarr Shand | Head of YouTube & Digital Video Strategy, Google
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