Education
CRAFTING GREAT PRODUCTS
9:00AM – 10:00AM | LOCATION: SOUTH PACIFIC BALLROOM C | $140
Developing and creating your products will be one of the most challenging (and expensive) parts of your brand journey. Global regulations seem to change monthly; the restricted ingredient list gets longer and longer; packaging must not only be environmentally friendly, but also Instagrammable!
How do you handle so many moving parts? Insights You’ll Gain from this Session:
• Find and vet the right contract manufacturer
• Stock vs custom formula: which one is right
• Why you need a distribution plan before creating products
• Understand the hot marketing claims
• Understand what testing is required for these claims
• Create a powerful Product Profile
• Realistic timing
• Realistic budget
Karen Young | CEO, The Young Group20 @ cosmoprofna | #cosmoprofna