ENTREPRENEUR ACADEMY

TUESDAY, JULY 15, 2025

SOUTH PACIFIC BALLROOM C CRAFTING GREAT PRODUCTS 9:00AM – 10:00AM SOUTH PACIFIC BALLROOM C BEAUTY BYTES: BUILD & SCALE YOUR BRAND DIGITALLY 10:15AM – 11:15AM SOUTH PACIFIC BALLROOM C HOW TO BUILD A WINNING INFLUENCER MARKETING STRATEGY 11:30AM – 12:30PM UNDERSTANDING THE A-Z’S OF AMAZON BEAUTY: BEST PRACTICES & TACTICS TO DRIVE TOP LINE SALES AND BOTTOM-LINE PROFIT SOUTH PACIFIC BALLROOM C 1:30PM – 2:30PM FROM STORY TO STRATEGY: BUILDING AN ICONIC BEAUTY BRAND SOUTH PACIFIC BALLROOM C 2:45PM – 3:45PM SOUTH PACIFIC BALLROOM C RETAIL GO-TO-MARKET MASTERY: STRATEGIES FOR BEAUTY ENTREPRENEURS 4:00PM – 5:00PM

Tuesday, July 15, 2025 | Classes confirmed as of April 21, 2025.

CRAFTING GREAT PRODUCTS

9:00AM – 10:00AM | LOCATION: SOUTH PACIFIC BALLROOM C | $140

Developing and creating your products will be one of the most challenging (and expensive) parts of your brand journey. Global regulations seem to change monthly; the restricted ingredient list gets longer and longer; packaging must not only be environmentally friendly, but also Instagrammable!

How do you handle so many moving parts? Insights You’ll Gain from this Session:

• Find and vet the right contract manufacturer

• Stock vs custom formula: which one is right

• Why you need a distribution plan before creating products

• Understand the hot marketing claims

• Understand what testing is required for these claims

• Create a powerful Product Profile

• Realistic timing

• Realistic budget

Karen Young | CEO, The Young Group

20 @ cosmoprofna | #cosmoprofna