Education
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RETAIL GO-TO-MARKET MASTERY: STRATEGIES FOR BEAUTY ENTREPRENEURS
4:00PM – 5:00PM | LOCATION: SOUTH PACIFIC BALLROOM C | $140
Understand the path to retail success for your beauty brand. Identify the key elements and thought processes to navigate in today ’s evolving market. This session will arm you with the strategic planning guidelines to develop the framework for decision making.
Key Topics:
• The three key elements for success at retail
• Does an omnichannel distribution business model make sense for your brand
• When and how to decide on retail partners
• Refining your brand positioning and marketing strategy
• How to ignite momentum for long-term success and profitability
Louise B. Butler | President and Founder, IGNITE Beauty Strategycosmoprofnorthamerica.com/las-vegas 23