Education
COSMOTALKS
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Tuesday, July 15, 2025 | Classes confirmed as of April 21, 2025.
THE COSMOTRENDS REPORT
10:30AM – 11:30AM | FREE
Each year, Cosmoprof unveils the official CosmoTrends Report, a definitive guide that spotlights cutting-edge products from Cosmoprof North America Las Vegas exhibitors. This report serves as an essential resource for attendees and beauty industry professionals at large, offering a curated overview of directional innovations across all beauty categories.
Join the BEAUTYSTREAMS team for an exclusive presentation of The CosmoTrends Report: Las Vegas 2025, during which the most impactful innovations from emerging brands will be unveiled, supported by key insights into lifestyle shifts, market trends, and statistical drivers that shape the beauty landscape. The BEAUTYSTREAMS experts will also provide forward-looking market forecasts linked to each trend, identifying future opportunities for growth and innovation. The CosmoTrends Project is presented in three engaging formats: the Report, a Live Seminar, and an On-Site Installation.
Fernanda Pigatto | Global Partnerships Director Eleonora Mazzilli | Trend Localization & Business Development Director NA
SCROLL-STOPPING BEAUTY: WINNING ON TIKTOK SHOP
11:30AM – 12:30PM | $90
In today’s beauty landscape, TikTok Shop isn’t just a platform — it’s the global launchpad for trends, products, and consumer discovery. This dynamic conversation, moderated by WWD, brings together TikTok Shop and two breakthrough beauty brands who’ve cracked the code on virality, engagement, and conversion. Through content that tells an authentic story and shapes the shopping journey, learn how these brands built loyal communities and turned scrolls into sell-outs, both online and offline. Whether you’re an indie disruptor or a large brand, this session will offer actionable insights on leveraging TikTok Shop to enable beauty brands of all sizes to drive real business impact, stay culturally relevant, and reach the next generation of beauty consumers.
MODERATOR: Ryma Chikhoune | WWD Senior Reporter Ron Robinson | Founder CEO BeautyStat Ajay Salpekar | Head of Beauty TikTok Shop
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