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Wednesday, July 16, 2025 | Classes confirmed as of April 21, 2025.
CREATOR-LED BEAUTY: POWER, PARTNERSHIP, AND THE NEW PLAYBOOK
10:45AM – 11:45AM | LOCATION: SOUTH PACIFIC BALLROOM D | $90
In 2025, content creators aren’t just influencing trends — they ’re shaping the industry.
This dynamic conversation will explore how today ’s most innovative beauty brands are partnering with creators not just for reach, but for relevance, product development, and community loyalty. With powerhouse brands Tarte and Camille Rose at the forefront, hear how they ’ve embraced the evolving creator economy — from long-term collaborations to co-created products and authentic storytelling that converts.
Moderated by Refinery29, this session dives into:
• How creators are transforming brand strategy and consumer connection
• What’s next in the world of brand x creator collabs
• How to maintain brand authenticity in a scroll-fast world
Whether you’re building a brand, growing a creator collective, or just trying to stay ahead of the curve — this is your playbook for the new era of beauty storytelling.
THE AI BEAUTY REVOLUTION: PERSONALIZATION PREDICTION AND THE FUTURE OF RETAIL (AI DRIVEN BEAUTY TRENDS & CONSUMER EXPECTATIONS)
1:30PM – 2:30PM | LOCATION: SOUTH PACIFIC BALLROOM C | $90
AI isn’t coming — it’s here, reshaping the way beauty brands connect, predict, and personalize. In this data-backed session, Mintel will unveil exclusive insights on AIdriven beauty trends, shifting consumer expectations, and how emerging technologies are redefining personalization — from product development to in-store and digital experiences. Following the data deep-dive, join Lindsey Peterson for a thought-provoking conversation on the real-world applications of AI in beauty. From next-gen predictive analytics to conversational commerce, she’ll unpack what’s working, what’s hype, and where the biggest opportunities lie for brands ready to evolve.
Attendees will gain:
• A clear understanding of how AI is influencing consumer behavior in 2025
• Strategic frameworks for using AI to personalize beauty experiences at scale
• A look into the future of retail through the lens of real-time intelligence
Welcome to the age of intuitive beauty. This is the conversation for leaders ready to use tech not just to optimize — but to inspire.
Sarah Jindal | Senior Director, BPCH Americas, Mintel Lindsey Peterson | Head of Beauty, Ground AI
28 @ cosmoprofna | #cosmoprofna