Education
ENTREPRENEUR ACADEMY
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Tuesday, July 15, 2025 | Classes confirmed as of April 21, 2025.
BEAUTY BYTES: BUILD & SCALE YOUR BRAND DIGITALLY
10:15AM – 11:15AM | LOCATION: SOUTH PACIFIC BALLROOM C | $140
The 2025 beauty consumer is discerning, educated, and exists seamlessly across digital and offline touchpoints. So how do we reach them? Track them? And speak to them?
In this session, you’ll get an overview of the essential digital channels and how to use them to reach and connect with customers to grow your business. You’ll learn the basics of setting up foundations (tracking, data collection), what channels to begin with (owned and earned), and a tactical plan for activating on paid channels when you need to make every dollar count. Paid channels include Paid Search (Google Ads) and Paid Social (Instagram, Facebook and TikTok). In the realm of Paid Media, we’ll be focusing on how to capitalize on trends, what ad creatives and formats you need, and what messaging angles we’ ve seen work best for beauty.
Emily Rose Campbell | Senior Director of Client Services, Labelium
HOW TO BUILD A WINNING INFLUENCER MARKETING STRATEGY
11:30AM – 12:30PM | LOCATION: SOUTH PACIFIC BALLROOM C | $140
Why Influencer Marketing Matters—and Where It’s Going Next. Savvy beauty brands know that influencer marketing is a necessity. But in a crowded, competitive market, how do leading brands stay ahead? In this session, Alex Rawitz, Director of Research & Insights at CreatorIQ, will share a historical perspective from his decade in the industry, charting the growth of the creator economy and outlining its future potential. He’ll also share insights on how the world’s top brands have built their influencer marketing strategies—and how your brand can do the same.
Alex Rawitz | Director of Research & Insights, CreatorIQ
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