Education
REGISTER NOW
NIELSEN IQ
10:45AM – 11:45AM | $90
Blurred Lines: Where Beauty Meets Wellness
The modern consumer doesn’t just want to look good — they want to feel good, too. As self-care, health, and beauty continue to converge, NielsenIQ explores the powerful intersection of beauty and wellness fueled by evolving shopper expectations, ingredientdriven innovation, and the rise of holistic care. Using the industry ’s most comprehensive data across brick-and-mortar, e-commerce, and emerging channels, we’ll reveal:
• Key growth trends across hybrid categories
• How retailers and brands are redefining their assortments to meet a more mindful consumer
• The competitive dynamics at play, from Amazon’s wellness push to drugstore and mass channel transformation
• What beauty brands can learn from wellness
With insight, foresight, and actionable takeaways, this session will help industry insiders align with today ’s whole beauty shopper and prepare for what’s next.
Jacqueline Flam | SVP, Beauty, Drug & OTC Retail28 @ cosmoprofna | #cosmoprofna