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Wednesday, July 16, 2025 | Classes confirmed as of April 21, 2025.
THE AI BEAUTY REVOLUTION: PERSONALIZATION PREDICTION AND THE FUTURE OF RETAIL (AI DRIVEN BEAUTY TRENDS & CONSUMER EXPECTATIONS)
1:30PM – 2:30PM | LOCATION: SOUTH PACIFIC D | $90
AI isn’t coming — it’s here, reshaping the way beauty brands connect, predict, and personalize. In this data-backed session, Mintel will unveil exclusive insights on AI-driven beauty trends, shifting consumer expectations, and how emerging technologies are redefining personalization — from product development to in-store and digital experiences. Following the data deep-dive, join Lindsey Peterson for a thought-provoking conversation on the real-world applications of AI in beauty. From next-gen predictive analytics to conversational commerce, she’ll unpack what’s working, what’s hype, and where the biggest opportunities lie for brands ready to evolve.
Attendees will gain:
• A clear understanding of how AI is influencing consumer behavior in 2025
• Strategic frameworks for using AI to personalize beauty experiences at scale
• A look into the future of retail through the lens of real-time intelligence Welcome to the age of intuitive beauty. This is the conversation for leaders ready to use tech not just to optimize — but to inspire.
Sarah Jindal | Senior Director, BPCH Americas, Mintel Lindsey Peterson | Head of Beauty, Ground AI
CRACKING THE CODE: WINNING STRATEGIES FOR ENTERING THE U.S. BEAUTY MARKET
3:15PM – 4:15PM | LOCATION: SOUTH PACIFIC D | $90
The U.S. remains one of the most competitive—and coveted—beauty markets in the world. But breaking in takes more than a great product and a dream. In this session, industry insider and market entry expert, Crystal Wood will demystify what it really takes to succeed stateside. From regulatory requirements and distribution dynamics to cultural nuances and retailer expectations, we’ll break down the critical elements brands need to know before making their move. Expect real-world case studies, hard-earned lessons, and strategic insights designed to help you navigate the complexities of the U.S. market with confidence. Whether you’re eyeing indie boutiques or aiming for mass market domination, this session will equip you with the tools to enter—and thrive—in the U.S. beauty arena.
Crystal Wood | CMO/CRO, The PCA Companies
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