Education
COSMOTALKS
REGISTER NOW
Wednesday, July 16, 2025 | Classes confirmed as of April 21, 2025.
CRACKING THE CODE: WINNING STRATEGIES FOR ENTERING THE U.S. BEAUTY MARKET
3:15PM – 4:15PM | LOCATION: SOUTH PACIFIC BALLROOM D | $90
The U.S. remains one of the most competitive—and coveted—beauty markets in the world. But breaking in takes more than a great product and a dream. In this session, industry insider and market entry expert, Crystal Wood will demystify what it really takes to succeed stateside. From regulatory requirements and distribution dynamics to cultural nuances and retailer expectations, we’ll break down the critical elements brands need to know before making their move. Expect real-world case studies, hard-earned lessons, and strategic insights designed to help you navigate the complexities of the U.S. market with confidence. Whether you’re eyeing indie boutiques or aiming for mass market domination, this session will equip you with the tools to enter—and thrive—in the U.S. beauty arena.
Crystal Wood | CMO/CRO, The PCA Companies
CPNA Las Vegas was extremely well organized, the paid lessons were so worth it, very eye opening to see industry trends, meet suppliers and brands. Don’t miss this opportunity!
REGISTER HERE FOR CLASSES
cosmoprofnorthamerica.com/las-vegas 29