SPECIAL AREAS

DISCOVER BEAUTY

This curated area highlights hidden gems from around the world. Located in a prime spot on the show floor, Discover Beauty features a traditional exhibition format where attendees can explore skincare, makeup, and fragrance brands.

New this year: Brands will spotlight their values with additional signage, such as being AAPI-owned, Latinxowned , Indigenous-owned, or Women-owned, or promoting conscious beauty.

AMAXY BEAUTY MANAGEMENT GROUP EVER SKINCARE EXOCEUTICALS HUGSILK MIMI KIDS PTY LTD MIXIK MYPAUSE HEALTH PYNK LAB BY LAYLA COSMETICS QARTZ ORGANICS SAIAN BEAUTY SANTU BEAUTY SNOW FOX SKINCARE SPOOGE VOESH LIST AS OF MAY 9, 2025

DISCOVER BLACK-OWNED BEAUTY

This special area is a dedicated resource for Black-owned and founded beauty brands. Discover Black-Owned Beauty is designed to help these brands access market opportunities, educational resources, retail distribution, and increased brand exposure. Retailers committed to the “fifteen percent pledge” will also find this area valuable to further their dedication.

COCO XO BODY CARE LOC N -PURE O BUMP STOPPER NU STANDARD ULTIMATE BEAUTY ESSENTIALS LIST AS OF MAY 9, 2025 CLEAR ESSENCE COSMETICS USA INC

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