Education
COSMOTALKS
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Wednesday, July 16, 2025 | Classes confirmed as of April 21, 2025.
CRACKING THE CODE: WINNING STRATEGIES FOR ENTERING THE U.S. BEAUTY MARKET
3:15PM – 4:15PM | $90
The U.S. remains one of the most competitive—and coveted—beauty markets in the world. But breaking in takes more than a great product and a dream. In this session, industry insider and market entry expert, Crystal Wood will demystify what it really takes to succeed stateside. From regulatory requirements and distribution dynamics to cultural nuances and retailer expectations, we’ll break down the critical elements brands need to know before making their move. Expect real-world case studies, hard-earned lessons, and strategic insights designed to help you navigate the complexities of the U.S. market with confidence. Whether you’re eyeing indie boutiques or aiming for mass market domination, this session will equip you with the tools to enter—and thrive—in the U.S. beauty arena.
Crystal Wood | CMO/CRO, The PCA Companies
UNLOCKING OMNICHANNEL GROWTH THROUGH THE POWER OF SOCIAL SELLING
4:30PM – 5:30PM | $90
Social platforms such as TikTok Shop and LTK are reshaping how brands engage with consumers and drive sales across all channels. But their impact extends far beyond direct conversions. Social sellers, influencers, and content creators not only boost engagement on these platforms — they also influence purchasing behavior on Amazon, in physical stores, and on brand-owned e-commerce sites. In this session, learn how TikTok Shop is empowering small brands to scale, how LTK delivers measurable results across the entire purchase funnel, and how integrated campaigns on both platforms contribute to holistic, omnichannel success.
MODERATOR: Andrea Nagel | Chief Content Officer - CEW Michelle Gulinello | Senior Client Partner at LTK Leslie Ann Hall | CEO & Founder Iced Media Sarah Shaker | Vice President, Advocacy & Influence for the LUXE Division at L’Oréal USA
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