Cosmoprof Las Vegas Event Preview 2025 | COSMOTALKS

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Tuesday, July 15, 2025 | Classes confirmed as of April 21, 2025.

THE COSMOTRENDS REPORT

10:30AM – 11:30AM | LOCATION: COSMOPACK STAGE EXHIBIT FLOOR | FREE

Each year, Cosmoprof unveils the official CosmoTrends Report, a definitive guide that spotlights cutting-edge products from Cosmoprof North America Las Vegas exhibitors. This report serves as an essential resource for attendees and beauty industry professionals at large, offering a curated overview of directional innovations across all beauty categories.

Join the BEAUTYSTREAMS team for an exclusive presentation of The CosmoTrends Report: Las Vegas 2025, during which the most impactful innovations from emerging brands will be unveiled, supported by key insights into lifestyle shifts, market trends, and statistical drivers that shape the beauty landscape. The BEAUTYSTREAMS experts will also provide forward-looking market forecasts linked to each trend, identifying future opportunities for growth and innovation. The CosmoTrends Project is presented in three engaging formats: the Report, a Live Seminar, and an On-Site Installation.

Fernanda Pigatto | Global Partnerships Director Eleonora Mazzilli | Trend Localization & Business Development Director NA

IN CHAOS.... WHAT SMART RETAILERS AND BRANDS ARE DOING TO KEEP BEAUTY SHOPPERS CLOSE – AND INSPIRE THEM – DURING THESE TIMES OF ECONOMIC UPHEAVAL

HOW AMERICA SHOPS

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11:30AM – 12:30PM | LOCATION: SOUTH PACIFIC BALLROOM D | $90

Sunt, Wendy Liebmann, CEO & Chief Shopper, will share WSL Strategic Retail’s latest research that reveals: 1. How consumers are thinking about and shopping for Beauty in these chaotic times. 2. Categories and retailers that are winning – and not. 3. How this is different after four years of the Covid pandemic. 4. The role technology plays now. 5. What smart retailers and brands are doing to inspire Beauty shoppers.

After which she will facilitate a panel discussion with leading retailers to understand how they are delivering value to keep their beauty customers engaged and inspired. A clue: It’s not about low prices.

MODERATOR: Wendy Liebmann | CEO & Chief Shopper, WSL Strategic Retail

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