Education
ENTREPRENEUR ACADEMY
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Tuesday, July 15, 2025 | Classes confirmed as of April 21, 2025.
UNDERSTANDING THE A-Z’S OF AMAZON BEAUTY: BEST PRACTICES & TACTICS TO DRIVE TOP LINE SALES AND BOTTOM-LINE PROFIT
1:30PM – 2:30PM | LOCATION: SOUTH PACIFIC BALLROOM C | $140
With a reach of over 100 million Unique Beauty shoppers per month, Amazon is on track to becoming the largest Beauty Retailer in the US. At the same time, there are thousands of beauty brands fighting to win and grow their revenue on Amazon. While Amazon has added many enhancements including pay to play marketing options, subscribe and save and even a dynamic creator community that beauty brands can leverage to exponentially grow their sales, founders & brands need to understand the full range of best practices and tactics in order to build impactful GTM strategies for their brands on Amazon. Attending this session will assist brand founders in assessing their current brand readiness to win on Amazon as well as what paid investments are most appropriate and when to make them.
Key Takeaways:
• Understanding the Amazon Beauty Landscape
• Decoding the Amazon Algorithm
• How to Win the Buy Box
• Calculating Cost to Serve
• Assessing Brand Readiness to Win
Crystal Wood | CMO/CRO, The PCA Companies
FROM STORY TO STRATEGY: BUILDING AN ICONIC BEAUTY BRAND
2:45PM – 3:45PM | LOCATION: SOUTH PACIFIC BALLROOM C | $140
In a saturated market, clarity and consistency are everything. This Entrepreneur Academy session breaks down how founders and brand leaders can use storytelling as a strategic tool — not just for marketing, but for building equity, driving growth, and standing out. Learn how to translate product innovation into clear, compelling messaging, communicate value with precision, and shape campaigns that align with today ’s consumer. Whether you’re launching a startup or scaling an established brand, this session offers actionable insights to turn your brand narrative into a competitive advantage.
Nichola Gray | Co-Founder & CEO, Kate Mcleod
22 @ cosmoprofna | #cosmoprofna