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Tuesday, July 15, 2025 | Classes confirmed as of April 21, 2025.
GOOGLE & SPATE: WHERE IS BEAUTY GOING NEXT?
2:30PM – 3:30PM | LOCATION: SOUTH PACIFIC BALLROOM D | $90
In 2025, search is culture — and beauty is leading the charge.
Google and Spate have teamed up to uncover the latest real-time beauty trends, analyzing over 20 billion signals across Google Search, TikTok, and YouTube.
This data-driven presentation will decode what’s actually capturing attention — from rising aesthetics and shifting routines to how emerging audiences like Gen Alpha are engaging with beauty.
Expect a clear, compelling look at the trends redefining the landscape, and walk away with actionable insights on how to evolve your brand’s voice, product strategy, and digital storytelling to meet the moment.
Addison Cain | Senior Insights & Marketing Lead, SPATE Sam Mintz | Head of Video, Google
RETAIL RENAISSANCE: NAVIGATING BEAUTY’S NEW FRONTIER
TIME TBD | LOCATION: SOUTH PACIFIC BALLROOM D | $90
As the U.S. beauty market evolves, the real battleground is retail—and the brands winning are the ones rethinking how consumers discover, connect with, and buy beauty. In this dynamic panel, BeautyMatter’s John Cafarelli moderates a conversation with leaders from retail partners, exploring how retail is being reinvented from the inside out. The conversation will unpack how innovation in merchandising, cultural relevance, and consumer trust is reshaping retail strategies in 2025 and beyond.
Whether you’re a retail giant or an emerging DTC player, this session will deliver sharp insights on what’s working now—and what’s next—for driving beauty sales in a competitive, ever-shifting market.
MODERATOR: John Cafarelli | Beauty Matter26 @ cosmoprofna | #cosmoprofna
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