Door Industry Journal 96 - Autumn 2026 | Visit EG Direct: Expanded Showroom and Trade Counter Coming Soon

Graphic for EG Direct expansion showing the new showroom renovation and trade counter exterior with the text 'Bigger, Brighter, Better'
EG Direct: new showroom and trade counter — opening soon.

Alongside the launch of the Aqara Smart Lock U600, EG Direct is also expanding its Halesowen showroom and trade counter.

Work is now underway to transform the existing space into a larger, brighter and more welcoming environment for installers and trade customers. Once complete, the expanded showroom will offer a more spacious open-plan layout, improved natural lighting and more room to explore gate automation, access control, safety, security and smart home solutions.

The improved showroom and trade counter will make it easier for customers to view products, discuss projects with the EG Direct team and collect the equipment they need for upcoming installations.

To celebrate the new space, EG Direct is planning a special open day, currently targeted for mid-October, with the final date and full event details to be confirmed. Customers are encouraged to follow EG Direct on social media and keep an eye on future updates for the official announcement.