PIRELLI ADV ONCE MORE WITH WorldS
In 2004 Pirelli took on the role of single-make tyre supplier for the FIM Superbike World Championship, revolutionising many aspects of global racing over subsequent years.
This Pirelli / WorldSBK partnership has grown and blossomed thanks to continuous product development inside the hottest crucible of production derived racing, resulting in great advances in both track and road oriented Pirelli products.
When the best Superbike riders on the planet provide expert feedback before, during and after World Championship level races there can be no better‘ end-toend’ analysis of each new tyre’ s real world capabilities.
WorldSBK was, and still is, the main sporting and development focal point for Pirelli to continue to expand its high performance product lines.
Taking on the responsibility as a single make tyre supplier means that Pirelli must match the individual requirements of each competing manufacturer, from cutting-edge Superbikes produced by globally recognised mega-brands to the smallest capacity emerging manufacturers inside the increasingly cosmopolitan WorldSBK paddock.
Pirelli is more than a vital technical supplier in WorldSBK.
Pirelli is an integral partner of the whole series and very often a race weekend title sponsor.
Proof, if more is needed, that Pirelli is providing appropriate material for each and every competing manufacturer is that BMW joined several other major companies in winning a WorldSBK Riders’ Championship last year.
Ultimately, once all the race trucks start heading home, and the noise and fury of another race weekend gradually abates, Pirelli’ s track and road customers become the real beneficiaries of this long-term partnership with WorldSBK.
“ We sell what we race, we race what we sell,” is a Pirelli mantra that is literally true. Any tyre you see raced at full WorldSBK level( if it is not a development option) forms part of Pirelli’ s commercial range of products. They can be bought by members of the public for track use as a slick- or as an equivalent DOT approved road legal product.
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