New campaign – Right Support, Right Time: Unlocking the Power of OT – launching in OT Week 2025
We know occupational therapy has the biggest impact when it’s part of prevention, early intervention and community-based care – not just when things reach crisis point.
That’s why we’re launching our new campaign to position occupational therapy as a proactive solution to health and care challenges by encouraging a shift to prevention-focused care to helps ease pressure across systems.
At the heart of this campaign – Right Support, Right Time: Unlocking the Power of OT – is a clear purpose: to position occupational therapy as central to the future of health, education and social care.
We want to show how OTs deliver the right support at the right time – preventing problems before they escalate and helping people live healthier, more independent lives.
This campaign is designed to drive change – not just in visibility, but in how occupational therapy is understood and embedded across systems. We’re pushing for a shift in mindset – from reactive care to prevention-focused systems that intervene earlier and more effectively.
We want to give OTs a stronger voice, empower them to advocate locally and nationally, and build a clearer case for investment by showcasing impact through real stories and evidence.
It’s also about laying the foundation for longterm change – influencing how occupational therapy is commissioned and delivered across health, education and social care.
And the timing is critical. Health and care systems are under pressure, prevention is a national priority, and occupational therapy is part of the solution – but still under-recognised.
This campaign helps us change that – by making OT visible, valued and central to future planning. As an RCOT member, you have exclusive access to a comprehensive set of campaign resources to support our annual campaign. These materials are designed to help you:
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Promote prevention-focused care and early intervention.
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Advocate for occupational therapy in your workplace and community.
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Influence decision-makers and stakeholders in your sphere of influence.
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Raise awareness during OT Week and beyond.
Your member-exclusive campaign toolkit includes everything you need to support and share the campaign confidently:
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Messaging guide: key messages, overview, full narrative, tailored messages and more.
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Comms-ready content: text for social media posts, newsletters, bulletins and websites.
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Social media assets: five graphics for social media or elsewhere.
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Posters: two designs for display in your workplace or community.
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Banner: to add campaign visibility to your emails or elsewhere.
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Presentation with speaker notes: ideal for team meetings, events or briefings.
Use these tools to help show how occupational therapy enables people to live healthier lives for longer – and why it must be central to the future of care. During OT Week you can use these campaign resources with the OT Week resources.
Please wait until 3 November to start using the campaign materials – that’s when the campaign officially launches.
This campaign is about more than raising awareness – it’s about influencing change. We’re asking you to use these resources to speak to the people who can help make that change happen – managers, commissioners, local leaders, educators and policy leads.
Get campaign ready and
download the resources at
https://bit.ly/3K3QN9O.
And use our profile-raising tools
http://bit.ly/46wGQdw.