COSMETICS & PERSONAL CARE or surpassing the performance of traditional materials while adhering to sustainability principles .
Natural polymers derived from sources like cellulose , guar gum and xanthan gum can provide viscosity and stability . For example , xanthan gum offers excellent thickening properties and is widely used in creams and lotions . These materials often enhance the environmental profile of formulations while delivering dependable performance .
More recent advances include cross-linked polysaccharides that improve texture longevity , making products more stable over time without compromising biodegradability . Such developments highlight the versatility and innovation in plant-based polymers .
Emulsifiers also play a critical role in creating stable emulsions for creams and lotions . Plant-derived emulsifiers such as glyceryl stearate and cetearyl olivate deliver effective emulsification while being eco-friendly .
PGEs provide superior stability , improve skin feel , and align with clean beauty trends due to their natural origin and biodegradability . Geomulse emulsifiers are particularly advantageous for formulating lightweight , velvety products that meet modern consumer expectations for luxurious textures .
Geomulse technology
The Geomulse platform exemplifies sustainable innovation in emulsification . By utilising plant-based PGEs , this technology achieves superior texture and stability while reducing environmental impact . The resulting formulations exhibit exceptional aesthetics , appealing to modern consumers . Additionally , Geomulse emulsifiers simplify the formulation process by offering robust performance across diverse product types , from serums to body creams .
Hydrophilic-lipophilic balance ( HLB ) is the key when selecting the correct PGE or other ester to achieve the desired texture and product aesthetics . Low-HLB PGEs have superior pigment dispersion properties and are well
suited to applications like colour cosmetics and sun care . Mid-HLB PGEs are most suited to leave-on applications from low viscosity serums and lotions all the way up to thick , luxurious body butters . High-HLB PGEs are great in rinse-off applications where gentle cleansing is required , like in baby and facial washes .
The eco-conscious consumer and the cost of living crisis have driven demand for hybrid and multifunctional products . Consumers still expect the same efficacy and sensorial experience with an enhanced product and / or cost reduction . Therefore , the interest and prevalence of multifunctional raw materials has also steadily increased . PGEs provide multifunctional benefits over and above their primary emulsification characteristics to enhance consumer experience and aid formulators :
• Simplification of INCI name
• Single-chassis option for multiple product categories ( eliminating the need for rheology modifiers and stabilisers )
• Moisturisation benefits
• Skin barrier-enhancing properties
Conclusion
The integration of sustainable ingredients into cosmetic formulations is no longer optional but imperative . By adopting innovative approaches such as plant-based polymers , fermentation-derived materials and upcycled components , the industry can achieve textures that meet both consumer expectations and environmental standards .
Sustainable innovations like Geomulse exemplify how environmentally friendly ingredients can provide high-performance solutions , fostering consumer trust and loyalty . These advances not only enhance product quality but also support longterm ecological goals , positioning manufacturers and brands as leaders in sustainability .
Embracing sustainability in texture creation not only addresses ecological concerns but also opens avenues for differentiation in a crowded market . For instance , leveraging technologies like Geomulse provides formulators with tools to achieve high-performance , eco-friendly products that resonate with today ’ s environmentally conscious consumers .
The time to innovate is now . Explore sustainable ingredient options , experiment with novel technologies and lead the industry toward a more responsible and innovative future . Whether it is through selection of biodegradable raw materials , renewable feedstock , upcycling or integrating advanced emulsifiers like Geomulse , every step toward sustainability counts in shaping a brighter , greener future for cosmetics .
By investing in research , collaboration , and sustainable practices , cosmetic brands can redefine industry standards while making a positive impact on the planet . Let innovation and sustainability guide the creation of the next generation of transformative cosmetic products . ●
* - Geomulse is a registered trademark of Arxada
Sam Collier
EMEA MARKETING HOME & PERSONAL CARE
ARXADA AG k + 41 61 563 80 00 J sam . collier @ arxada . com j www . arxada . com
MAR / APR 2025 SPECCHEMONLINE . COM
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