Even as one of the earliest sessions of the day, dealers arrived in droves to hear this high‐impact panel break down all dealership revenue channels, with a special emphasis on transforming service departments into stronger profit centers.
Collectively, the education track blended leadership coaching, operational efficiency, service productivity, and practical marketing— equipping attendees with actionable tools they could put to work immediately.
“ Within hours it was clear we’ re not alone in our challenges. We left with a list of steps we can act on right away.”
-Kingdom Equipment & Trailers( VT)
A Show Floor Built for Deeper Dialogue
Thursday’ s full‐day expo prioritized extended conversations, hands‐on demonstrations, and first looks at product innovation. The curated size of the floor
allowed dealers to spend more time with vendors, explore emerging technology, and build partnerships in a more meaningful way.
Exhibitors consistently reported strong dealer engagement, high‐quality conversations, and promising follow‐up opportunities.
“ The ROI here may actually be higher than a big summer show. The interactions are longer and the networking is deeper.”-Delco Trailers
Celebrating Excellence Across the Trailer Industry
The Industry Excellence Awards Banquet, sponsored by Liberty Trailers, brought the trailer community together for an evening recognizing achievement, service, leadership, and innovation. Eleven recipients were honored, including Lifetime Achievement Award honoree George Fehr, founder of Lamar Trailers.
See the full list of the 2025 NATDA Award recipients on page 26.
“ Trailer Tech Expo is built around deeper conversations in classrooms, on the show floor, and in every networking moment that help dealers sharpen operations and close real business when they get home.”— Andria Gibbon, CEM, Executive Director, NATDA
Looking Ahead to 2027
More to come on details about future Trailer Tech Expo plans. Dealers, technicians, manufacturers, and service teams can follow NATDA’ s website and social channels to stay updated as planning begins for another year of high-impact programming.
22 NATDA Magazine www. natda. org