achieving the prestigious NATDA Master Level Trailer Technician Certification.
Another first this year was the Technician Happy Hour, which gave service teams the chance to compare notes, share challenges, and build relationships in a relaxed environment outside the classroom.
Dealer and Leadership Sessions That Delivered Real Takeaways
Sponsored by Dura-Haul Trailers, the expanded dealer education track focused on communication, leadership, revenue strategy, and practical marketing improvements.
A standout highlight was a special panel on fraud featuring an LAPD detective from the Task Force for Regional Auto Theft, alongside Matt Bersch( Sheffield Financial), Cameron Smith( Matrack Inc.), and Jim Lawyer( 700 Credit).
Top-Attended Sessions Included: Tow Talk: Get the Crew on Board – The Science of Making Change with Johnathan Aguero and Sara Hey
Aguero and Hey led an interactive session packed with practical strategies for improving team buy‐in, strengthening internal communication, and navigating organizational change inside growing dealerships.
Simple Step-by-Step Instructions for Additional Lead Generation with Drew Ryan
In this well-attended session, Ryan offered a tactical roadmap with proven way to boost dealership visibility and convert digital interest into qualified leads. This session was ideal for small teams seeking easy-to-implement improvements.
Tow Talk: Driving Profit – Understanding Dealership Revenue Flow & Developing Service Leaders with Mark Spader, Sara Hey, and Ronnie Enns continued on next page
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