Service & Tourism : Current Challenges
Service & Tourism : Current Challenges
Research journal
Editorial board : Editor-in-Chief E . Dzhandzhugazova , Head of Tourism Chair of Institute for Tourism & Hospitality of RSUTS , Ph . D . ( Economics ), professor
Editorial Council Chairman : A . Fedulin , Rector of RSUTS , Ph . D . ( History ), professor
Members : G . Balykhin , MP , Chairman of RF State Duma Education Committee
N . Nazina , Head of Tourism and International Cooperation Department of Ministry of Sports , Tourism and Youth Policy of Russian Federation
V . Strzhalkovsky , CEO of Open Joint Stock Company Mining and Metallurgical Company Norilsk Nickel
A . Yarochkin , Head of Federal Agency for Tourism
Editorial Staff : A . Alexandrova , Professor of Recreation Geography & Tourism Chair , Department of Geography of Moscow State University named after M . V . Lomonosov , Ph . D . ( Geography ), Professor
E . Dzhandzhugazova , Head of Tourism Chair of Institute for Tourism & Hospitality of RSUTS , Ph . D . ( Economics ), professor
N . Zaitseva , Head of Tourism & Hotel Businesses Management Chair of Institute for Tourism & Hospitality of RSUTS , Ph . D . ( Economics ), professor
V . Zernov , Rector of Russian New University , Ph . D . ( Technology ), Professor
D . Kiselyova , Head of Social Sciences Chair of Institute for Tourism & Hospitality of RSUTS , Ph . D . ( History ), professor
V . Kruzhalin , Head of Chair of Recreation Geography and Tourism , Geography Dept ., Moscow State University after M . Lomonosov , Ph . D . ( Gepgraphy ), professor
K . Mazin , Director of Institute for Tourism & Hospitality of RSUTS , Ph . D . ( History ), Associate Professor
N . Platonova , Vice-rector of RSUTS ( R & D ) , Ph . D . ( Economics ), professor
Secretary Yu . Andreeva Translation Yu . Kopylov
ISNN 1995-0411 Address 6 / 2 Kibalchicha str ., 129164 , Russia Tel / Fax : 7 495 6820990 E-mail : tourservice2 @ rambler . ru Lena-itig @ mail . ru Journal is registered with the Federal Mass Communication Oversight Service ( Reg .# ПИ ФС77- 21758 issued 25 / 04 / 2008 ) Peer-reviewed journal . All rights reserved . Reprint with permission only . Citation with reference only . Photo on a cover : E . Dzhandzhugazova , I . Shumskikh
2 / 2010
Contents : EDITORIAL NOTE COLLECTION OF STORIES
Conrad N . Hilton — Live Legend
of World Hospitality ...................................................... 4
E . Dzhandzhugazova
HOTEL BUSINESS IN RUSSIA : HOW IT ALL WAS
V . Kokorev and “ Kokorev Manor ” ................................. 8
P . Pyatnov
Restoration of Moscow Hotel Business in 1920-s ........ 14
E . Korneeva
LODGING BUSINESSES MANAGEMENT : THEORY AND PRACTICE
Lodging Businesses Price Positioning as Basis for Efficient Sales ........................................... 22
M . Layko , A . Latkin , E . Ilyina
Loyalty Development as Tool for Raising
Competitive Edge of Lodging Business ...................... 31
N . Morozova
Concept Hotels : Scientific and Practical Basis for Operating ................ 37
I . Stepanov
TO GREAT VICTORY JUBILEE
Daily Life of Soviet Beleaguered Soldiers in “ Entrapments ” 1941 – 1942 ...................................... 46
A . Larionov
On Work of Evacuation Hospitals in Chuvash Autonomous Soviet Socialist Republic during World War II ..................................................... 54
V . Sokolova
TOURISM EDUCATION : METHODOLOGY ASPECTS AND PROSPECTS
Improving Tourism Enterprises Classification and Training Experts .................................................. 62
S . Ogneva
On Establishing and Operating Tourism Personnel Training Centre .......................................... 70
S . Dusenko
NEWS IN TOURISM
Enlarged Session of Presidium of Quality Assurance Council in Service and Tourism Education on Debates on “ Tourism Personnel Training Complex Programme ” ................................................ 74 “ Intourmarket ( ITM ) -2010 ” : Results and Prospects ................................................. 76
EVENTS KALEIDOSCOPE
“ Dacha ” Culture or National Specifics of Rest ............. 80
E . Dzhandzhugazova