OUTLET STORE- A retail store that sells discounted items that are irregular, outdated or have been produced in excess quantities. Sells directly from a manufacturer to a consumer.
EG; Topshop outlet store, Ashford, Bicester, Freeport, and Wembley.
ADVANTAGES– The biggest advantages are that almost every product is on sale, so, sometimes you can get very good quality product for only 50% of the price.
DISADVANTAGES– Most Outlet stores don’t feature new product or fashion so most of the PRODUCTS will be from last season or even last year.
POPULAR STORES- Adidas, Burberry, Coach, Gucci, Nike, Ralph Lauren, Vans, Victoria's Secret and JCPenney.
SUPERSTORE- An extremely large firm which sells food and other goods mainly for use in the home.
EG; Tesco, Argos, Halfords, B&Q, Lotte Mart and TK Maxx.
LOCATION- These stores would most likely located in varied areas however usually they are in a sparsed area so they can have their own carpark for customers.
TARGET CUOSTMER- The target market for superstores are families as these store provided all types of products for all ages and for lots of different uses.
ADVANTAGES- A superstore has everything that you need under one roof, which means that you don’t have to enter multiple stores to shop
.
DISADVANTAGES- The demands are high in superstores, so stocks quickly run out.
DEPARTMENT STORE- A larger store stocking many varieties of goods in different department
EG; Marks & Spencer, John Lewis, Macy's, Liberty, Selfridges, House of Fraser.
The first department store made a dramatic appearance in the 19th century during the industrial revolution, permanently reshaping shopping habits
LOCATION- Department store is usually in prime locations in cities, and main attraction areas such as shopping centers.
PRODUCT and PRICE- they vary depending on the brand and the department.
TYPE CUSTOMER- The type of customer can range from children to elderly.
STAFF- They are divided into different 'product categories' or concessions to sell goods with reputable
VISUAL DYSPLY- A typical department store has eye-catching displays showcasing the many different goods inside and window displays are a major selling point.
Lotte Mart
Seoul, South Korea
Takashimaya Times Square Tokyo, Japan
Selfridges Department Store Birmingham
Nike
Gangnam, Seoul, South Korea
Burberry
Beijing , China