MULTIPLE RETAILER- An approach to operate a retail business in which you offer PRODUCTS to customers through multiple retail channels such as online, brick and mortar or catalogs.
EG; River Island, Topshop, Office, H&M, Zara, Next.
LOCATED- On popular high streets such as Covent Garden.
PRODUCT OFFERING- The store within the Multiple Retailer store supply a range of products which caters to everyone
PRICE- The prices are affordable for most people, which helps them to appeal to wider audiences
TARGET COUSTMER- Their target market tends to be average working class men, women and kids included.
STAFF- They tends to be quite young to help and are usually located in a certain part of the store.
CUSTOMER SERVICE- It tends to have good, however, it is not very personal it is very minimal or a 'help-yourself" service.
VISUALS DISPLAY- Most of the stores offer fast fashion so it changes constantly
ONLINE STORES- Purchasing items from online retailers as opposed to a shop store. Retail store online for international purposes = more profit and it’s LOCATED online or on app stores.
PRODUCTS and PRICE- They vary depending on the brand
TARGET COUSTMERS- Their target market can be anyone that can use the internet, but it is usually a younger customer's, 16-50 age range who are busy customers as ordering online is convenient
STAFF- For online stores are different to the normal staff that works in a store. They are not seen as they work behind the scenes. There are delivery staff, stock warehouse, and helpline staff.
CUSTOMER SERVICE- The staff helps with inquiries by email, instant messaging services and filtering services to meet the customer’s needs.
Visual displays- The key to selling as that their main selling place so they have photos of eye-catching PRODUCTS, catwalk videos, titles/interface design, celebrity endorsement campaigns and digital features such as zooming and 360 views of the product.
Type
oF
retailer
Retailing – Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser.
H&M
Hongdae, Seoul, South Korea
Zara
Soho, London
TeamCozy Head Office Huntington Beach, CA .
ASOS
Head Office Camden, London
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