WSTV Confidential
Dec. 2013
Sales Manual
Average Revenue per Beauty Deal!
The spa & massage category stays strong when it comes to average
revenue per deal as it ranks second. But what is most interesting is when
we look at how much hair removal is bringing in. !
Remember,
hair removal
only brought in
5% of all
beauty deals’
revenue, but it
tops the chart
when it comes
to the average
revenue per
deal.!
Part of that
success is tied
to the price point. Laser hair removal deals tend to be more than $100 with
the average coming in at $143. The fact that these deals require ongoing
maintenance means that there is a built in audience for this deal. Those
who start the treatments are much more likely to want to continue to buy
them.!
!
Medical spas aren’t a category in and of themselves, but they are well
represented within beauty and are a great target due to their wide variety of
services including spa/massage, skincare treatments and laser hair
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