WSTV Confidential
Dec. 2013
Sales Manual
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Beauty Category Mix!
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The beauty category breaks down into seven subcategories (fitness, hair,
hair removal, nails, teeth, tanning/ skin and spa/massage). From the
category mix chart below, you can tell that spa & massage is the top
performer banking 51% of the total revenue for the beauty category. !
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Take note that hair removal deals only make up 5% of the total revenue pie
for the category. The beauty category as a whole has been a big revenue
driver in the deals space for some time. The fact that many of these
businesses operate on high margins makes them especially ripe for deal
sites as they have the flexibility to discount.!
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