WSTV Confidential
Dec. 2013
Sales Manual
removal to name a few. Fitness and gym deals on the other hand comes in
second in deal mix yet is a low performing deal on average. They are best
reserved for early part of the year when consumers are focused on New
Year’s resolutions and looking to shed holiday weight gain.!
Deals for nail salons round out our top performers, and they do so at the
modest average price point of $25. Like hair removal, folks who buy nail
deals rarely buy them once and quit. Representing only 9% of the revenue
pie means there’s definitely an continued opportunity for this category. In
contrast, hair and salon deals, also representing 9%, are priced higher on
average yet perform far less effectively.!
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