number of other brands, so anything that has
to do with what guitars we make, recalibrating
our collections, where we go in terms of looking
back and forward. Then I have our marketing
teams globally, our entertainment relations
teams globally, which is how we connect and
engage with our fans and with our artists.
[WM] The G-45 Standard I’m demoing in
this episode of the Worship Guitar Show was
crafted at the Gibson factory in Bozeman,
Montana. You craft guitars there from the
ground up, which is very cool. Can you shed
some light about what makes that operation
special to the team at Gibson?
[Cesar] We’ve been making guitars in
Bozeman, Montana for over thirty years.
There is a level of craftsmanship and skill that
has been developed there that really goes all
the way back to when Orville began making
instruments there in 1894. A lot of those finding
and technologies are innovations that Orville
started. Today they continue to be prevalent in
Bozeman, Montana, where we make all of our
Gibson Acoustics, starting with how we make
a guitar and what kind of processes we follow
to make our guitars by hand. For example, the
very important feature of a Gibson guitar is
that it is made in the U.S., and it is made by
hand. Orville started that way in his workshop.
All of the different technologies and tools that
he applied at the time was with the objective
of everything that goes into the guitar has to
improve the sound qualities. So, from the
dome top to the dovetail neck joint, we’re using
hide glue, which absorbs into the wood and
becomes one, making the guitar a tuning fork.
All of those technologies and innovations that
Orville applied starting in 1894 we carry on, and
we carry on in Bozeman, Montana.
The entire team is really proud of what we’re
doing in Montana, and recently we launched
the Bozeman Custom Shop, which is where we acoustic guitars. For example, with the ‘36 back in those years. And that’s a way of taking
now use the same principles that we have in Advanced Jumbo, or the 1942 J-45, the ’57 our Bozeman operation to the next level.
the Nashville Custom Shop, every single iconic J-200, or the Hummingbird from 1960, each year applying how those guitars were made one of those guitars is now made to its specific [WM] The G-45 that’s here plays, feels,
and applying those principles into making year’s specifications of how they were made and sounds great. It also manages to pack
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April 2020
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