THE GIBSON G-45
PLAYING IT FORWARD
by Doug Doppler
Cesar Gueikian
[Cesar Gueikian] Thank you for having me.
Crafted at Gibson's Bozeman, Montana plant, ‘JC’ Curleigh, whose calm demeanor was the G-45 epitomizes the 'roll up our sleeves' both disarming and endearing. So, when attitude that is the heart and soul of American the opportunity arose to interview Gibson’s [WM] Your official title at Gibson is Chief
craftsmanship. The new Gibson team integrates Chief Merchant Officer Cesar Gueikian for the Merchant Officer. Can you tell us a bit about
an infusion of seasoned leaders into a family of Worship Guitar Show, we gladly took it. The your key roles and responsibilities?
Gibson diehards who faithfully endured another following transcription once again affirms that bump in the road (think Norlin) of this fabled Gibson is in very good hands!
[Cesar] As Chief Merchant my responsibilities
are anything that has to do with our DNA, our
brand's history.
At the 2019 Summer NAMM Show, we had
[WM] Cesar, thanks for joining us, and guitars. I run product development across
welcome to the Worship Guitar Show! our brands, we’ve got Gibson, we’ve got
Epiphone, Kramer, KRK, Steinberger, and a
a chance to interview Gibson CEO James
April 2020
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