a dovetail hide glued neck joint, a Fishman ago with JC when he took over and we said, one of the most important ones is quality and
Sonitone pickup, a nitro-finished Sitka Spruce how can we take what we have been doing being obsessed with quality across everything
top and walnut sides into a hard-shell case for and apply it in a way that brings more people we make. The G-45 is a perfect example of that
$1,299.99. That is a lot of value for the money and new generations of players into a Gibson quality, so at every step of the way we have
and also sends a message about what can be acoustic guitar at a new price point? And that is now introduced a new quality initiative where
done here in the good old U.S. of A. What does one of the results of what we’ve been working we have multiple steps in making a guitar, and
producing an instrument of this quality at this on over the last eighteen months. Having at each one of those steps there is a quality
price point mean to you? launched the G-45 and after a few months it control and a quality ownership from our
being such a successful guitar at that price luthiers. So, by the time we are out with a guitar
point is something we are very proud of. that is ready to be put in the case we have that
[Cesar] When we talk about innovation,
innovation is not just what goes into a particular
metric that we follow internally. A lot more goes
guitar, but it’s also innovation in terms of how we [WM] Another thing that impressed me was into making a guitar and following each quality
make guitars and what kind of manufacturing the number of items on the final inspection check point than what is on that final checklist.
business we are creating. Which is on one checklist on the back of the Owner’s Manual. We apply all of those principles throughout the
hand, a celebration of craftsmanship, and on Clearly quality is a high priority. What else is on process to make sure that by the time the guitar
the other hand, leaning forward and being able the must (and not should) do list? comes out and is ready to be put in the case…
to provide instruments at a more accessible
that is has met those quality standards.
price point while still being made in the USA… [Cesar] We are obsessed with quality; our new still with all of the same principles that every principle is to apply all of the right conditions [WM] I have a 1957 Les Paul Standard that is
other guitar in Bozeman, Montana is made. for success. We can’t guarantee success, but definitively the ‘classic’ Gibson. In talking with
We started that journey about a year and a half we can create all of the right conditions, and JC at Summer NAMM last year it was clear that
April 2020
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