21 Buttons offer a scheme that allows you to earn money and receive rewards. To win you must be over 18, have a Paypal account and you only get a reward of 4-6%. Any consumer would be interested in an app where they can get money. This is 21 Buttons main unique selling point.
21 Buttons target market is social media led 16-21 year old male and females. Becoming an influencer is a lot of peoples dream job, this app creates that experience.
Their main source of marketing is the use of Instagram and bloggers. A lot of bloggers that promote them will put a link to their 21 Buttons account in their bio. This then being the first thing a follower of that promoter sees. `Bloggers are more inclined to use the app as they will gain a lot of followers, therefore making more money from the app.
Collaborations are another way of getting your brand name well known. 21 Buttons did this by working with the bloggers program, to celebrate London Fashion Week. They gave out leaflets and gave up and coming bloggers advice on social media. Competitions are a great marketing tool. 21 Buttons have used this to gain more publicity, By using another brands name, they get noticed from people who like and follow that retailer. The more consumers tag to win, the more followers both the app and brand are getting.
Strengths:
21 Buttons biggest marketing strength is the use of fashion influencers to market their brand. This is because bloggers can produce interesting content in a way 21 Buttons know their consumers like. Offering rewards for consumers is a great way to entice people to download the app.
Weakness:
Their biggest weakness is the long process of creating a post. Tagging items and searching for products online is really time consuming and sometimes the product is not on there, therefore not being able to tag a whole outfit.
Threats:
They offer a reward scheme, pulling consumers to their app. They have the same target market as WishList, making them a key competitor
COMPETITOR RESEARCH
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