Giftry offer a service where you can create a want list for yourself and family or friends. A friend who also has an account with Giftry can see what you have on your want list and use this for birthday present ideas. All their marketing is done online, using platforms such as Instagram, Facebook and YouTube. Their main marketing tool is the use of bloggers, they also have their own blog promoting gift ideas based on events such as mothers day.
Weaknesses:
Their weakness is their marketing strategy. They have used bloggers, except the influencers do not have a high enough following, therefore not many people are viewing their site. Their social media sites are not up to date, meaning people will be less interested in their brand.
Strengths:
The Giftry app has really good branding. It is consistent throughout their social media sites, website and the app it's self.
Threats:
They offer a service that saves pictures from websites using a button on the web browser, this then saves to their want list (this being their unique selling point). This is similar to WishList with the scheme of being able to screen shot products.
GiftMindr offer a service that searches for products on a website called Lazada, they then send recommended products to you via Facebook messenger. They use Facebook to communicate with their consumer. They don't have any marketing other than their Facebook page and website directing you to the page.
Strengths:
The strengths for this service are that it is very hassle free. No signing up needed, they send you products and you just have to pay for them.
Weaknesses:
There are a lot more weaknesses than strengths. One being marketing, they rely a lot on Facebook and no other platforms such as Instagram and Twitter. The explanation of their website is really unclear and vague.
Threats:
They have a direct link with a well known company similar to Amazon.
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