Wisertech Solutions Digital Marketing Trends of 2019 | Page 2

chatbots need to know that they can help improve customer experiences and will also engage
better with target audiences.
Chatbots can be used for dedicated support or for proactive interactions as well as they offer
“real-time assistance” to the users. For example, a visitor who lands on a website is first
connected via chatbots and he gets a question asking if he/she needs more information about
the product or needs assistance. If the second option is chosen, the visitor is directed to a
human representative. If the first option is chosen, he/she is then asked a series of questions,
helping the visitor to understand more about the product.
It is estimated that the messaging traffic can double in a few years, and this is when Chatbots
would become a necessity.
Micro-Moments
Users are now using their smartphones for various online activities, and marketers need to use
micro-moments to attract the attention of their target audiences to fulfill their decisions.
Whenever a user searches online for a store nearby or wants to make a purchase, the micro-
moment can be taken as an advantage by marketers to create “targeted” advertising. But, in
order to achieve success, it is important to understand what the best practices are. For
example, physical stores can take good advantage of the “near me” moments by creating ads
for their products or by optimizing the locations on the apps or websites. This helps improve
the visibility of the business and helps them reach their local audiences.
Augmented or Virtual Reality
Have you ever considered augmented reality advertisements for your brand? One of the top
digital marketing trends of 2019, AR ads are now being used by businesses worldwide to
improve brand awareness.
One of the biggest examples is IKEA, which has improved their customer experience using
virtual reality as customers get to visualize the products before purchasing them. The other
brands that use virtual reality are L’Oreal, Starbucks, and Nivea.