Wisertech Solutions Digital Marketing Trends of 2019

Digital Marketing Trends of 2019
Every business implementing digital marketing to reach their global audiences need to be
aware of the evolving trends ever year. Knowing the changes that occur in digital marketing
will help you stay ahead of your competitors and will enable you to develop new strategies to
grow the business as well.
We have listed out the top digital marketing trends of 2019, which will help businesses
generate leads and retain their existing customers.
Top Digital marketing trends of 2019
Voice Search
Though voice search is not used extensively, there has been a rapid increase in the same. As per
a study, it is estimated that more than 50% of the queries will be based on voice search by
2020.
Voice search is of two kinds – the search which is implemented by smart speakers like Alexa or
Cortana, and the other being the application that installed in the user’s smartphone like Google
Assistant or Siri.
Top brands need to implement their digital marketing strategies around voice-enabled devices
as it promises great opportunities and is affordable at the same time. Visitors are now using
voice search to and interact with their favorite brands.
Marketers thus need to use a natural language in their SEO when they are working on “voice
engine optimization.” Keywords should be based on what the audiences might use in the voice
queries.
Smart Chat
We have seen a rise in the use of chatbots already, and as per research, more than 45% of users
do prefer chatbots when communicating with a brand. Brands that shy away from the use of