Wisertech Solutions Digital Marketing Trends of 2019 | Page 3

Live Videos
Brands can now use live videos to connect with their audiences using platforms like YouTube,
Facebook, and Instagram. Streaming of live videos is free, and it also takes a little time to
produce one video.
Live videos offer real-time engagement with the target audiences, and it can help create good
impressions compared to posts that are published on your social media newsfeed. Live videos
are an ideal way to engage with the audiences quickly and to improve the relationship with
loyal followers.
Artificial Intelligence
Do you know global leaders like Google and Microsoft are now extended their resources for AI
learning? Even Amazon, the e-commerce giant uses AU to anticipate future customer patterns
based on the data collected.
Brands can now use customer data and build strategies to better engage with buyers by using
various channels like digital advertising or email marketing. A number of brands are now using
big data to improve customer experience, and this works well in industries like e-commerce and
food and beverage.
For example, food retailers can use data to know about the best times to deliver their products.
This can be done by using data from various sources like the present temperature, the traffic,
and weather.
Personalization is of utmost importance in today’s marketing world. Big data helps brands and
marketers to understand customer behavior, which can be used to create “personalized
experiences.”
Use of behavioral marketing can help boost sales, and customers start to trust your brand.