THE YEAR OF THE DIRTY SODA
SWIG SHOWCASES ITS RECIPE FOR SUCCESS
The opportunity for Swig is easily as big as coffee has been for Starbucks and all of the other coffee concepts . It ’ s just that nobody ’ s done it for soft drinks yet .
– Alex Dunn , Swig CEO
Swig – home of the original Dirty Soda – started off 2024 with 61 stores spread across six states : Utah , Arizona , Texas , Idaho , Oklahoma , and Arkansas . It added eight states last year , including Kansas , Tennessee , Indiana , Florida , Missouri , Kentucky , Nevada , and Georgia . Now , the brand is entering 2025 with just over 100 locations , half of which are corporate-owned and half of which are franchised . Unit growth in 2025 is expected to follow a similar trajectory .
It was a breakout year for the brand fueled by TikTok hype , social media buzz and mentions on reality shows .
JANUARY ———————————————————
• Swig started off the year with Free Refresher Day on January 4 . Over 1,00,000 ounces of Refreshers were served to customers across the country . The top three drinks of the day were the Strawberry Breeze , the Mango Breeze and the Fighter .
FEBRUARY ———————————————————
• Swig ’ s national expansion continued with two new locations opening in Texas . Both shops celebrated the occasion with free drinks .
• Swig was announced as the official soda shop of the Utah Jazz .
16 WINNING SPIRIT MAGAZINE