MARCH —————— ---- ——————————
• Expansion continued in Texas with a new Swig location opening in San Antonio .
APRIL ———————————–—————————————————
• Two Swig locations held grand openings in the Longhorn state in Houston and Grand Alina .
MAY —————————————–———————————————
• Swig ’ s newest location in Arkansas opened its doors on May 3 . A few weeks later , Garden City , ID , held its grand opening , both made complete with free drinks to customers .
JUNE —————————————–———————————————
• To kick off the summer , Swig launched four new dragon fruit drinks and three new flavors of the popular Swig Pops .
JULY ——————————––———————
• Swig opened its second location in Springville , Utah .
• The Salt Lake City International Airport got a little sweeter with the announcement that Swig will be bringing Dirty Soda to travelers beginning in 2025 .
AUGUST ——————————————–——————————————
• Wylie , Texas , officially became home to Swig . To mark the occasion , Swig offered free drinks to all customers for its first two days of business .
SEPTEMBER ——————————————–——————————————
• Swig ’ s first location in Indiana opened in its Capital City . Customers who stopped by received a free drink .
OCTOBER ———————————–––————————————————
• Swig made national headlines when a feature piece on Dirty Soda was published by The New Yorker . “ I ’ d been skeptical of the idea of adding something milky to a soda , but any doubt was washed away with my first sips . As with coffee or tea , the mellow lusciousness of the cream played off the acidity of
Coke and Dr Pepper especially , offsetting and enhancing each soda ’ s darkest , spiciest notes ,” wrote Hannah Goldfield in The New Yorker article .
• Swig ’ s Save The Cups fundraiser raised $ 364k to give back to women battling breast cancer and aid in paying their medical bills . Swig customers contributed to the campaign during October by purchasing featured drinks , specialized merchandise , or simply making a contribution at their local Swig . Individuals can nominate someone in their community to benefit from these funds at SaveTheCups . org .
• The Larry H . Miller Company and Vesta Realty Partners announced the acquisition of a new 171,556 sq . ft . industrial building in Provo , Utah , with Swig as the first tenant . The new building will help expand Swig ’ s operations and bakery .
NOVEMBER ——————————————————––—–——————————
• Swig rang in the start of the holiday season with the launch of a chocolate peppermint cookie and candy cane merchandise collection with special holiday tumblers and a holiday-themed crewneck .
DECEMBER ——————————————————––—–——————————
• Swig opened its second location in Indianapolis , second location in Ogden , Utah , and new locations in Kentucky and Missouri .
• Swig named Todd Smith as its Chief Commercial Officer . He joined the Swig team with nearly 20 years of restaurant business experience with brands such as KFC , Wendy ’ s , Sonic and Café Rio . “ Joining Swig is one of the most exciting opportunities of my career . The energy around the brand – both from customers and from the internal team – is unlike anything I have ever experienced ,” said Todd Smith
• To close out the year , Swig was named QSR magazine ’ s Breakout Brand of the Year . Swig CMO Dylan Roeder credits the outsized brand awareness to a strong presence on social media . “ It ’ s the connection that makes it so special . The secret sauce is the business itself . Our strategy on social media has always been showcasing what makes us unique .”
OCT / NOV / DEC • 2024 17