MILLER SPORTS + ENTERTAINMENT
NEW BRAND AND VISION FOR MEGAPLEX
LIVE LIFE LARGER. That’ s the core message Megaplex’ s new brand vision, personality and values. Megaplex makes every moment a larger-than-life memory.
The Megaplex marketing and creative team, along with the help of a top-tier agency spent more than a year giving the Megaplex brand a stylish and radically relevant makeover.
“ As we embarked on our rebrand journey, we knew honoring Megaplex’ s rich legacy was essential,” said Ashley Havili, vice president of marketing for Miller Sports + Entertainment.“ Our history is a vital part of who we are, and we wanted to carry that forward while breathing new life into the brand. This refresh is about evolution— staying true to our roots while embracing the future. Our commitment remains to create largerthan-life experiences for generations to come.”
The first-of-its-kind Megaplex entertainment center in Downtown
Daybreak is expected to open this summer and will feature premium large format auditoriums, luxury bowling with lane-side dining, a variety of food and beverage options, games, private event and party space.
“ Megaplex is dedicated to making every moment a larger-than-life memory for our guests,” said Britten Maughan, president of Megaplex.“ This exciting transformation is more than just a visual refresh; it’ s a strategic repositioning.”
Every screen is getting a makeover- from the mobile app to the website as well as the lobbies and the billboards outside. The new look is also touching every popcorn tub, drink cup and more.
Megaplex’ s transformation highlights the importance of community spaces and the power of shared experiences. Megaplex is poised to continue its legacy as a leading entertainment destination by expanding its offerings and enhancing its brand identity.
MEGAPLEX MANIFESTO
JAN / FEB / MAR • 2025 11