UTAH
A Partnership
of Hope “Lead
Together”
Unveiled Return of the
All-Star Game
Qualtrics Renews 5 For The Fight
Against Cancer Jazz Lead a Statewide Eff ort
to Build Better Communities NBA Brings Classic Event to
Renovated Vivint Smart Home Arena
Q T T
UTAH
ualtrics, a Utah experience management
company, renewed its partnership with
the Utah Jazz to continue as the sponsor
of the Utah Jazz jersey patch and reaffi rmed its
commitment to cancer research by continuing
to donate the patch to 5 For Th e Fight through
the 2022-23 season.
To date, 5 For Th e Fight has raised more
than $24 million to help eradicate cancer. All
funds raised are used to accelerate the pace
of innovative cancer research by supporting
revolutionary cancer researchers and cutting-
edge medical centers around the world,
including the Huntsman Cancer Institute in
Salt Lake City.
Five people fi ghting cancer were invited to
participate in 5 For Th e Fight Night on Oct. 30,
when the Jazz beat the L.A. Clippers 110-96 at
Vivint Smart Home Arena. Th e fi ghters joined
the Jazz team on court during the national
anthem, sat in VIP seats wearing personalized
#5 jerseys, and led the arena in a special third
quarter moment honoring those who have
fought or are fi ghting cancer.
Qualtrics will also continue as the
Exclusive Fan Experience, Insights, and
Analytics partner of the Utah Jazz. ◆
hrough a 60-second video featuring sports
franchises, universities, and Utah athletes,
the Utah Jazz unveiled “Lead Together,”
a long-term commitment to cultivating and
promoting a culture of inclusion and belonging
at all sports venues.
Th e Utah-based collaboration leans on
the success of the “Take Th e Lead” initiative
established by New England sports teams. Th e
Jazz consulted with the Boston Red Sox to
learn best practices and help craft statewide
messaging.
A core principle of “Lead Together” is
programming that fosters a positive culture in
the workplace and throughout the community.
Th e Jazz are planning to conduct a series of
“Let’s Talk” town hall events for community
education and outreach on diversity, inclusion,
and belonging, with actionable steps that can
be taken by both individuals and organizations.
Th e Utah sports organizations and athletes
will employ the hashtag #LeadTogether to
continue the conversation on social media,
where players, coaches, and fans can show how
they are promoting the values and mission of
Lead Together.
For more information, please visit
leadtogetherutah.org. ◆
UTAH
he NBA has selected Salt Lake City to host
the 72nd NBA All-Star Game, which will
take place at Vivint Smart Home Arena on
Sunday, Feb. 19, 2023. Th is will mark the 30th
anniversary of the 1993 NBA All-Star Game
played in Salt Lake City.
“I couldn’t be more excited!” expressed Gail
Miller. “It’s funny how a few words can make
us so happy. It’s almost poetic that 30 years will
have transpired between Utah’s last All-Star
Game and the one in 2023.”
“Big-time events in sports are part of the
DNA of this state and part of this city,” NBA
commissioner Adam Silver told the crowd
assembled in the Vivint Smart Home Arena
atrium.
With that history—which includes the 2002
Olympic Winter Games—and the longevity of
the Miller family as stewards of the franchise,
the league has always been partial to bringing
the All-Star game back to Utah.
With the award-winning Vivint Arena
renovations complete, the world-class destination
caught the NBA’s notice as more than worthy to
host an All-Star game once again. ◆
LHMWSM.com
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