Operational Task 1
• Partner with an innovative marketing firm to explore best practices in the development of a new comprehensive media-relations strategy .
Metric
• Media-relations strategy , to include measurement tools and processes to assess strategy efficacy and adaptability , created within the first 6-12 months .
Operational Task 2
• Develop measurement tools and processes to assess the college ’ s media-relations strategy .
Metric
• Media-relations strategy , to include measurement tools and processes to assess strategy efficacy and adaptability , created within the first 6-12 months .
Initiative 2 .... Implement new Recruitment , Admissions , and Academic Program Rebranding strategy .
Operational Task 1
• Partner with an innovative marketing firm to explore best practices in the development of a new rebranding strategy for recruitment . The rebranding strategy should demonstrate the Williamson College Advantage in high graduation rates , low student cost , and the value of a Williamson education ( to include career opportunity ) in comparison to other institutions of Higher Education .
Metric
• New rebranding strategy for recruitment , including measurement tools and procedures to assess strategy efficacy , developed within the first 9-18 months .
Operational Task 2
• Develop measurement tools and processes to assess efficacy of college ’ s recruitment message and marketing materials .
Metric
• New rebranding strategy for Admissions , including measurement tools and procedures to assess strategy efficacy , developed within the first 9-18 months .
Strategic Goal Five STRENGTHEN RESOURCES
Objective 1 : Continue to Build and Steward Resources to Power Our Strategic Plan and Vision
Initiative 1 . . . Enhance the college ’ s revenue through a comprehensive Fundraising Plan
Operational Task 1
• Develop and implement a two-phased fundraising plan to build the infrastructure required in support of the strategic plan .
Metric
• A Funding Plan , including establishment of yearly goals , completed within the first 6-12 months .
32 Strategic Plan 2021 – 2026