Operational Task 2
• Building on the comprehensive assessment , expand Williamson ’ s efforts to create and develop unique , high profile engagement opportunities in alignment with our core values and mission .
Metric
• Goals for each defined functional strategic partnership established within the first 6-12 months of completion of assessment .
Objective 2 : Engage Alumni and Develop New Stakeholders
Initiative 1 . . . Increase the engagement of alumni , exploring innovative new ways for them to contribute and support the college .
Operational Task 1
• Complete a comprehensive audit and assessment of Williamson ’ s existing and potential alumni engagement efforts to determine effectiveness .
Metric
• Audit and assessment of alumni engagement strategies completed within the first 9-18 months .
Operational Task 2
• Building on the comprehensive assessment , develop and implement strategies that benefit alumni , encourage leadership in the school community , and promote meaningful and measurable engagement .
Metric
• 25 % increase in overall alumni engagement and 40 % alumni participation rate in the Williamson Fund by 2024 .
Initiative 2 . . . Expand community stakeholder outreach and engagement with the college .
Operational Task 1
• Complete a comprehensive audit and assessment of Williamson ’ s existing and potential stakeholder engagement strategies .
Metric
• Audit and assessment of stakeholder engagement completed within the first 9-18 months .
Operational Task 2
• Develop and execute a comprehensive plan to expand opportunities for engaged stakeholders in alignment with our mission and core values .
Metric
• Goals for stakeholder engagement established within the first 6-12 months of assessment completion .
Objective 3 : Expand Marketing and Branding Opportunities
Initiative 1 . . . Introduce a new broad-spectrum , data-driven media-relations strategy that focuses on local and regional awareness and takes advantage of national opportunities when available .
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