Williamson Strategic Plan 2021-2026 | Page 35

Operational Task 2
• Develop and implement a fundraising plan that prioritizes partnerships and a diversified portfolio focused on endowment growth in support of the strategic plan .
Metric
• An Endowment Funding Plan , including establishment of yearly goals , completed within the first 6-12 months .
Operational Task 3
• Develop and implement a fundraising plan that directly supports operational spending in alignment with the strategic plan .
Metrics
• Operational Funding Plan completed within the first 6-12 months .
• Operational Funding Plan implemented within the first 12-18 months .
Operational Task 4
• Develop and implement a fundraising plan that prioritizes partnerships and a diversified portfolio focused on capital investments in support of the strategic plan .
Metrics
• Capital Investment Plan completed within the first 6-12 months .
• Capital Investment Plan implemented within the first 12-18 months .
Initiative 2 . . . Engage college stakeholders , not only as contributors of funds but also as contributors of time and talent in cultivating public awareness and support .
Operational Task 1
• Formulate a process to identify and expand volunteer and partnership opportunities for college stakeholders and partners .
Metrics
• Cross-departmental volunteer process created within the first 12-18 months .
• Marketing strategy to promote volunteerism and partnerships developed with the first 18-24 months .
Operational Task 2
• Implement a plan to leverage stakeholders to help market and communicate public awareness and support .
Metric
• Stakeholder marketing strategy in support of the college ’ s overall marketing message developed within the first 12-18 months .
Initiative 3 . . . Deepen financial resources through effective management of investments and exploration of opportunities for public grants .
Operational Task 1
• Enhance investment assessment process by expanding internal performance measures .
Metric
• Internal investment performance measures assessed and developed within the first 6-12 months .
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