Why Social Media Marketing is the heart of Digital Marketing? Why SEO is Heart of digital Marketing | Page 3

WHAT WE SUGGEST YOU...
A company must make use of both digital and traditional methods
of advertising to yield the best benefits, and take advantages of
both the methods. Using just one means would not help in
successful marketing. Both mediums when used collaboratively
will create greater effect. Traditional marketing would support
digital marketing methods, and vice versa. It appears that a multi-
channel approach that leverages the unique benefits of paper
with the convenience and accessibility of digital will perform best.
People still watch TV, listen to radio, read the newspapers, and
have a glance over banners and billboards on display. Then why
not use those mediums too, which are most exposed to [people.
Abandoning one medium for the sake of other may be bad for
business. One must remember that online and offline are not
meant to oppose each other, but are meant to complement each
other. Anyone who understands this, will manage to utilize the
benefits of both, by maximizing marketing efforts and get best
results or their campaign
Other types of digital Marketing
TYPES OF DIGITAL PLATFORMS
Digital marketing includes search engine optimization, content
marketing, banner advertisements, analytics, Google AdWords,
campaign marketing, e-commerce marketing, social media
marketing, e-mail, e-books, etc.
http://exltech.in/digital-marketing-course.html
WEBSITE is an online presence of the organization which displays
the company’s offerings, products, contact, etc. users generally
refer to the company’s website to know about the products and
services.