Why Social Media Marketing is the heart of Digital Marketing? Why SEO is Heart of digital Marketing | Page 2

Social Media Marketing for Digital Marketing
The digital marketing industry has grown to exceed the users that
view Television or Newspapers. Because of increase in use of
smart phones and 4G network evolution in India, companies are
now need to create marketing strategies outside of Media
(Televisions and Newspapers ), Conventional local marketing that
is hoardings, rickshaws, flyers to promote their products and/ or
brand their name in the market. Henceforth there is a need for
Digital marketing.
We will be discussing how social media – Facebook, twitter,
Linkedin, YouTube, Instagram are the most powerful mechanisms
for promoting company’s products and creating visibility of your
brand amongst the viewers. Let’s discuss first the importance of
Facebook marketing and why it can work and create viral videos
and visibility across its user communities.
Digital ROI MEASUREMENT
Online marketing ROI measurement can be both easy and hard. It
is easy to measure because of services like analytics.
Paid
Campaigns
can
measure
brand
audience
reach
(Impressions), no of visitors to website, engagement of
consumers and lastly the sales from the campaign. Whereas
campaigns like SEO can be measured in keyword rankings, overall
growth in organic traffic and sales through organic traffic.
It is quite easy to measure social media advertising returns,
through likes, comments, shares and retweets or replies. We can
find out what kind of people liked the message, where they are
from and which social media handle gained the most response.
But it is not always necessary that if a person like the post, he will
definitely go and visit our website and buy our products. This is
why it is difficult to measure social media investment returns.