The Importance of Content Marketing in the Hospitality Industry | Page 4
The top 3 most used online sources by U.S. travelers are search engines, online travel agency sites, and review sites. 61% of travel marketing spends are going to online channels.
“For brands,” says MDG Advertising, “this means that hospitality marketing is now intertwined with digital marketing. It’s become impossible to consistently succeed without a sophisticated online strategy.”
Brands within the hospitality sphere must up their marketing initiatives by creating impactful visual content that engages guests and converts them into lifelong customers. Enter content marketing.
Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” If you’re looking to bring in more business and put your brand on the map, then content marketing is for you. Here’s why:
Content marketing generates “over three times as many leads as outbound marketing and costs 62% less.” (source) It gives you a leg up on the competition. When your content provides value and answers questions, people trust your advice and choose your brand over the others