WHISTLES buying and merchandising project | Page 30

C O R E

Gender: Male
Age:40-55
Dogmatism: Middle
Relationship: Unmarried
Family Life Cycle: Empty Nest II
Car: Yes
Insurance: Safety insurances, Life Insurance, Health insurance
Education: MA graduated
Cellphone: I phone 6s
Travel: Twice+ a year
Eating habit: Healthy
Time surfing net: 7 hours
Job: Photographer
Kids: No
Pets: Yes
Where do you eat: Home and outside
Where do you shop: Department stores, outlets
Who do you shop with: Alone mostly
Where do you buy groceries : TESCO, M&S
What kinds of music do you listen to: Timmy Thomas,
Little Simz
What other brands do you usually shop: COS, Paul Smith,
Rick Owens
What kinds of magazine do you usually read: News, GQ,
Esquire
Activities: Visit art galleries and events, Jog
Interests: Reading, Cigar, Taste wine, Photoshoot, Cooking
Opinion about WHISTLES: Simple but fresh. Sophiscated design.

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