WHISTLES buying and merchandising project | Page 29

C O N S U M E R
U r b a n

C o o l

P R O F I L E S

G u y

Gender: Male
Dogmatism: Low
Age: 28-35
Relationship: Unmarried
Family Life Cycle: Bachelor Stage
Car: No
Insurance: Safety insurances
Education: BA graduated
Cellphone: I phone 6s
Travel: once a year
Eating habit: Healthy, no MSG, no sugar, organic
Time surfing net: 8 hours
Job: Journalist
Kids: No
Pets: No
Where do you eat: Outside mostly
Where do you shop: Department stores
Who do you shop with: Alone, Friends
Where do you buy groceries : TESCO
What kinds of music do you listen to: BANK!
What other brands do you usually shop: COS, Reiss, Allsaints
What kinds of magazine do you usually read: Esquire, GQ,
Vogue
Activities: Hangout with friends, visit art galleries and events
Interests: Photoshoot
Opinion about WHISTLES: Good quality in a affordable price.

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