WHISTLES buying and merchandising project | Page 31

C O N S U M E R

P R O F I L E S

H i d d e n

Gender: Female
Dogmatism: Middle
Age: 35-45
Relationship: Married
Family Life Cycle: Newly Married Couples
Dogmatism: Middle
Car: Yes
Insurance: Safety insurances, Life Insurance
Education: Professional
Cellphone: I phone 6s
Travel: Twice+ a year
Eating habit: Fast
Time surfing net: 9 hours
Job: Visual Merchandiser
Kids: No
Pets: No
Where do you eat: Mostly outside
Where do you shop: Department stores, outlets
Who do you shop with: Alone or with friends
Where do you buy groceries : TESCO
What kinds of music do you listen to: LOW, Bath Orton
What other brands do you usually shop: COS, All Saints
What kinds of article do you usually read: News
Activities: Yoga, go to artistic events
Interests: Travel, reading books
Opinion about WHISTLES: Good fabric, fresh, mature.

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