WHISTLES buying and merchandising project | Page 25

C O M P S H O P V i s u a l A N A LY S I S M e r c h a n d i s i n g Visual Merchandising Space: Small Windows: Decorated by dark blue plastic leaves, and displays both men and women mannequins. To give the customers freshness the windows decoration changes every week Floors and Walls: Light wooden walls and white walls created a fresh clean feel to the store. Lighting: bright, Cold Mono. Wooden floor Props: Plants Graphics: Posters of image from the current season look book.(Changes every week) Product Display: A kind of jackets has 2 sizes one colour display in store Technology: smart pad 19