WHISTLES buying and merchandising project | Page 25
C O M P
S H O P
V i s u a l
A N A LY S I S
M e r c h a n d i s i n g
Visual Merchandising
Space: Small
Windows: Decorated by dark blue plastic leaves, and displays both men and women mannequins.
To give the customers freshness the windows decoration changes every week
Floors and Walls: Light wooden walls and white walls created a fresh clean feel to the store.
Lighting: bright, Cold Mono. Wooden floor
Props: Plants
Graphics: Posters of image from the current season look book.(Changes every week)
Product Display: A kind of jackets has 2 sizes one colour display in store
Technology: smart pad
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