WHISTLES buying and merchandising project | Page 24

C O S

Gender: Male
Dogmatism: High
Age: 50+
Relationship: Married
Attitude:
Hobby: Travel, photoshoot
TV program: News, Economics
Car: Lexus
Insurance: Safety insurances, Health insurances, Life Insurance
Education: MA graduated
Sports: Hiking, Swimming, basketball
Cellphone: i phone
Travel: Twice+ a year
Eating habit: Quiet healthy
Time surfing net: 8 hours
Job: Manager
Kids: Yes
Pets: No
Drinks: Wine
Thoughts about the brand: An affordable price, in luxurious quality
Where do you eat: home, and outside
Where do you shop: Department stores, outlets
Who do you shop with: wife, kid
Where do you buy groceries : Market, Tesco
What other brands do you usually shop: Hugo Boss, Armani

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