WHISTLES buying and merchandising project

C O M P S H O P C o n s u m e r A N A LY S I S A n a l y s i s R E I S S Gender: Male Dogmatism: High Age: 40+ Relationship: Married Attitude: Like to try new things Hobby: Travel TV program: Soccer Car: Range rover Insurance: Safety insurances, Health insurances, Life insurance Education: MA graduated Sports: Hang gliding, Skiing Cellphone: Sony X peria Travel: A lot Eating habit: Healthy, no MSG, no sugar, organic Time surfing net: 5 hours Job: Manager Kids:No Pets: Cat Drinks: Black Coffee Thoughts about the brand: simple, clean, sharp Where do you eat: home mostly Where do you shop: Department stores, outlets Who do you shop with: wife Where do you buy groceries : TESCO What kinds of music do you listen to: David Bowe, Beatles What other brands do you usually shop: Ted Baker 17

WHISTLES buying and merchandising project | Page 23